Podcast ads generate nearly as much attention as TV ads
Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV | Westwood One
The Advertising Research Foundation defines advertising attention as “the degree to which those exposed to the advertising are focused on it.” Adelaide measures how ads on media platforms get noticed, hold attention, and impact memory.
