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Effects of Blindly Implementing A/B Testing Results: Lessons from Coca-Cola’s New Coke Experiment

A/B Testing – Coca-Cola's 'The New Coke' experiment

Effects of Blindly Implementing A/B Testing Results: Lessons from Coca-Cola’s New Coke Experiment

A/B testing is a widely used method for making data-driven decisions, particularly in product development and marketing, compare two or…