What's up with Travis Scott being at Wrestlemania?

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Not a big WWE fan but I saw that Travis Scott was involved in Wrestlemania over the weekend and was actually part of the John Cena vs Cody Rhodes match - and fans aren't happy: https://www.independent.co.uk/arts-entertainment/music/news/travis-scott-wrestlemania-41-wwe-john-cena-rock-b2736554.html

Apparently he 'aligned himself with The Rock', but... why? What does he have to do with any of them (or WWE in general)? If WWE booked him as a random 'celebrity appearance' to hype the crowd up... why choose him? (I'd imagine the overlap between wrestling fans & Travis Scott fans is tiny). Am I missing context here?

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